Podcast listeners typically form strong bonds to the content creators they listen to, which means host-read podcast ads can be a great way to connect with new customers. Having a podcaster talk about your brand creates a strong association with a trusted personality. Pod Frog can help you place host-read ads on some of the most popular shows today, matching your products or services with a familiar voice that already holds sway with your potential audience.
Whether they are read live during the show or pre-recorded for insertion into the program, having a podcast host deliver ads for your brand can be a highly effective strategy. There are a few different types of anchor- or host-read ads that we can help you secure:
People who listen to podcasts regularly have their favorite hosts and content creators. They listen to each new episode because they look forward to hearing what these people have to say about the topics that interest them or because they connect with their personalities. In a way, these podcasters become a part of their lives, keeping them company as they commute to work, do chores around the house, or relax before bedtime. This means host-read ads that anchor the content are a great way to build trust in your brand. The credibility and likability that make these hosts so popular can be transferred to your products or services.
We’re the perfect partner for companies looking to land advertisements within the most popular podcasts right now. Our consulting services can match you to the shows that your prospective customers listen to and trust so you can experience the most impact. Follow the link to see some examples of our success as an agency and learn more about what we can do for you.
We work with a number of the most listened-to and talked-about podcasts available. From true crime to politics to pop culture, we have a wide selection of shows that can match with your brand. Our solutions can pair your ads with recognized personalities including Bill Maher, Sofia Franklyn, Megyn Kelly, Andrew Santino, and more. Check out some of our shows by following the link and find the ones where your customers are waiting to hear from you.
The Fighter & The Kid is a weekly podcast hosted by successful comedian and former professional UFC fighter Brendan Schaub. Each week, Brendan is joined in the studio with a guest co host. TFATK is uncut and unedited, and sometimes it’s just ridiculous.
The alums crew from King, Sting, and Wing, relaunch as The Golden Hour, diving into all manner of cultural and social topics weekly, providing a straight-up roast session built around engagement with long-time fans of the show. Headline comedians Chris D'Elia and Erik Griffin join Brendan Schaub and top-tier comedian guest appearances weekly, including the show Alum Theo Von.
Comedian Whitney Cummings interviews guests (friends, comics, celebs, experts, weirdos) every week. Known for her stand up comedy specials for HBO and Netflix, Comedy Central Roasts, multiple television series and films, Whitney has a lot of questions for a lot of different kinds of people. She also has opinions. And a robot. Subscribe to hear interviews that are always interesting and never too long.
On Broad Ideas, Rachel Bilson is joined by long-time best friend Olivia Allen to talk about sex, mental health, their belief (or lack of) in ghosts, and so much more. They’ll be joined by old friends, young friends, and some friends they haven’t met yet to have fun, casual conversations about the same kind of broad topics you'd find yourself discussing with your girlfriends.
Join your favorite Hobbits, friends and co-stars, Billy Boyd and Dom Monaghan as they take a look back at their time on The Lord of the Rings. Featuring interviews with cast and crew, diving deep into life behind the scenes, and answering the many fan questions, The Friendship Onion will peel back the layers of their friendship, both on screen and off.
The John Campea Show Podcast features John Campea and guests as they discuss the news and trends in the world of movies as well as other topics that catch their interest from TV shows to sports to world events.
Many anticipate programmatic advertising, measurement transparency, and YouTube crossovers will take center stage next year.
Data indicates some big-box retailers are moving into the space, while some say certain DTC brands might be moving out.
Google’s Performance Max is a black box that uses automation to serve ads across the Google portfolio, and there’s no arguing that it’s a powerful tool. But PMax also invites tinfoil hat theories about how Google might be serving its own interests by obscuring where exactly an advertiser’s budget is going.
The FTC has never handled a case specific to podcast advertising, but has recently proposed an update to its guidelines for endorsements that includes a podcast example.
Podcast ad buyers have yet to see notable budget cuts from their clients — though the time of podcasts as the shiny new medium may be coming to an end.
As the new head of the Los Angeles Times’ audio department, Jazmín Aguilera wants to develop the media company’s podcast shows so that one day people will connect them to the brand, and its “lens of the West Coast” approach, she said in an interview.
Liberated Syndication, Inc. February 1, 2023·3 min read PITTSBURGH, PA / ACCESSWIRE / February 1, 2023 / Today, Liberated Syndication Inc. ("Libsyn"), the leading all-in-one podcasting platform for creators and advertisers, announced its January 2023 Podcast Advertising Rates, including the highest and most accessible CPM categories.
True fans can’t stop analyzing when the episode ends.
(TND) — Podcasting no doubt enjoyed gains during the pandemic.
With a potential downturn looming, the days of mainstream brand advertisers crowding out direct marketers may be over.
