Host-Read Podcast Ads Solutions

Podcast listeners typically form strong bonds to the content creators they listen to, which means host-read podcast ads can be a great way to connect with new customers. Having a podcaster talk about your brand creates a strong association with a trusted personality. Pod Frog can help you place host-read ads on some of the most popular shows today, matching your products or services with a familiar voice that already holds sway with your potential audience.

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Mid-Roll
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Pre-Roll
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Post-Roll
Become Part of the Show

Whether they are read live during the show or pre-recorded for insertion into the program, having a podcast host deliver ads for your brand can be a highly effective strategy. There are a few different types of anchor- or host-read ads that we can help you secure:

Pre-Roll
These usually are integrated at the very beginning of a podcast and usually last around 30 seconds in length. This is a more-affordable solution than the mid-roll ad and more effective than a post-roll commercial.
Mid-Roll
This type has the potential to have the biggest impact for you, because their appearance in the middle of a show often means it feels more organic to listeners. They can be between 30 and 60 seconds in length and can be highly customized for better integration into the content of the show itself.
Post-Roll Ads
Placed at the very end of the show, this type of ad is typically the least expensive. They generally last for 30 to 60 seconds.
Benefits of Host-Read Ads

People who listen to podcasts regularly have their favorite hosts and content creators. They listen to each new episode because they look forward to hearing what these people have to say about the topics that interest them or because they connect with their personalities. In a way, these podcasters become a part of their lives, keeping them company as they commute to work, do chores around the house, or relax before bedtime. This means host-read ads that anchor the content are a great way to build trust in your brand. The credibility and likability that make these hosts so popular can be transferred to your products or services.

Why Choose Pod Frog?

We’re the perfect partner for companies looking to land advertisements within the most popular podcasts right now. Our consulting services can match you to the shows that your prospective customers listen to and trust so you can experience the most impact. Follow the link to see some examples of our success as an agency and learn more about what we can do for you.

Our Podcasts

We work with a number of the most listened-to and talked-about podcasts available. From true crime to politics to pop culture, we have a wide selection of shows that can match with your brand. Our solutions can pair your ads with recognized personalities including Bill Maher, Sofia Franklyn, Megyn Kelly, Andrew Santino, and more. Check out some of our shows by following the link and find the ones where your customers are waiting to hear from you.

Sports
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The Fighter & The Kid

The Fighter & The Kid is a weekly podcast hosted by successful comedian and former professional UFC fighter Brendan Schaub. Each week, Brendan is joined in the studio with a guest co host. TFATK is uncut and unedited, and sometimes it’s just ridiculous.

Comedy
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The Golden Hour

The alums crew from King, Sting, and Wing, relaunch as The Golden Hour, diving into all manner of cultural and social topics weekly, providing a straight-up roast session built around engagement with long-time fans of the show. Headline comedians Chris D'Elia and Erik Griffin join Brendan Schaub and top-tier comedian guest appearances weekly, including the show Alum Theo Von.

Comedy
01 /
Good For You

Comedian Whitney Cummings interviews guests (friends, comics, celebs, experts, weirdos) every week. Known for her stand up comedy specials for HBO and Netflix, Comedy Central Roasts, multiple television series and films, Whitney has a lot of questions for a lot of different kinds of people. She also has opinions. And a robot. Subscribe to hear interviews that are always interesting and never too long.

TV & Film
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Broad Ideas

On Broad Ideas, Rachel Bilson is joined by long-time best friend Olivia Allen to talk about sex, mental health, their belief (or lack of) in ghosts, and so much more. They’ll be joined by old friends, young friends, and some friends they haven’t met yet to have fun, casual conversations about the same kind of broad topics you'd find yourself discussing with your girlfriends.

TV & Film
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The Friendship Onion

Join your favorite Hobbits, friends and co-stars, Billy Boyd and Dom Monaghan as they take a look back at their time on The Lord of the Rings. Featuring interviews with cast and crew, diving deep into life behind the scenes, and answering the many fan questions, The Friendship Onion will peel back the layers of their friendship, both on screen and off.

TV & Film
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The John Campea Show

The John Campea Show Podcast features John Campea and guests as they discuss the news and trends in the world of movies as well as other topics that catch their interest from TV shows to sports to world events.

Blog

February 27, 2023
The 2023 podcast advertising landscape, as predicted by several industry execs

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February 27, 2023
Which brands will be the big podcast ad spenders of 2023?

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The Power Of Performance; Podcasts Must Cast A Wider Net

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February 27, 2023
Navigating the ‘slippery slope’ of personal endorsements in podcast ads

The FTC has never handled a case specific to podcast advertising, but has recently proposed an update to its guidelines for endorsements that includes a podcast example.

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February 27, 2023
Podcast ad buyers have yet to see a slowdown

Podcast ad buyers have yet to see notable budget cuts from their clients — though the time of podcasts as the shiny new medium may be coming to an end.

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February 27, 2023
‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to focus the publisher’s podcasts

As the new head of the Los Angeles Times’ audio department, Jazmín Aguilera wants to develop the media company’s podcast shows so that one day people will connect them to the brand, and its “lens of the West Coast” approach, she said in an interview.

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February 27, 2023
Libsyn Unveils January 2023 Podcast Advertising Rates

Liberated Syndication, Inc. February 1, 2023·3 min read PITTSBURGH, PA / ACCESSWIRE / February 1, 2023 / Today, Liberated Syndication Inc. ("Libsyn"), the leading all-in-one podcasting platform for creators and advertisers, announced its January 2023 Podcast Advertising Rates, including the highest and most accessible CPM categories.

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February 27, 2023
10 DEEP DIVE PODCASTS THAT WILL FUEL YOUR TV OBSESSIONS

True fans can’t stop analyzing when the episode ends.

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February 27, 2023
Is podcasting industry facing post-pandemic struggles?

(TND) — Podcasting no doubt enjoyed gains during the pandemic.

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February 27, 2023
Mattresses, Meal Kits and Supplements Might Rescue Podcasting

With a potential downturn looming, the days of mainstream brand advertisers crowding out direct marketers may be over.

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